Label to Watch: Magda Butrym

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Magda Butrym is an up-and-coming fashion label from Poland that won us over with traditional tailoring techniques, flowing fabrics, and masculine elements

Magdalena Butrym actually wanted to become a doctor. When she told her mother why – and explained more about the perfect “surgeon look” – she realized she was making the wrong career choice. Operating under the name Magda Butrym, today it is one of Poland’s most up-and-coming fashion labels, sold in over 124 stores worldwide.

Magdalena Butrym

Setting up a brand in a country that is not recognized for fashion and has a very small scene was not easy for the 33-year-old, who comes from Zabrze in southern Poland. She got her first training as a designer at various fashion houses until she founded her own label in Warsaw in 2014. She decided to present her designs during Paris Fashion Week instead of Warsaw starting with Spring/Summer 2015 – it was only her second season, and the right decision. A lot of buyers were writing out their orders in the days that followed, including Moda Operandi. At the same time, Butrym was also sharpening her social media strategy. And successfully, at that. A few seasons later, Net-a-porter, Mytheresa, and Selfridges were added. Net-a-porter retail director Lisa Aiken once said in an interview: “We saw her first on Instagram, and we sold out the first season on upload. So, we doubled our order the next season and have added her jewelry collection.”

Butrym has become famous for her romantic silk dresses and frilly blouses. She cooperated from the very beginning with regional Polish craftsmen from areas such as Podhale, Silesia, Nowy Targ, and Warsaw. Crochet work, embroidery, and other traditional tailoring techniques are continuously incorporated into her designs. Flowing fabrics have been part of her repertoire from the very beginning, but her preference for masculine cuts are also an important component. During the recent Paris Fashion Week in March 2018, she showed a white short blazer with feathers appliqués on the shoulder as well as a sharply cut men’s blazer with a check pattern and red leather inserts. Right next to it hung a leopard print mini dress, a red bodysuit that couldn’t have been more feminine, and a white silk dress with dots (a dream).

Magda Butrym’s style is a modern blend of contemporary tailoring and traditional craftsmanship packed into very feminine and masculine designs (clever). Personally, I found that this Fall/Winter 2018 season was probably her most beautiful, strongest, and highest quality collection so far. I have been watching the label for a long time and it’s been in constant development since it was founded. It was successfully expanded to include accessories such as jewelry and, as of the 2017 Fall/Winter season, its own shoe collection (including mules and over-the-knee boots).

“Looking back I think I chose fashion because I was drown by idea of being able to shape both peoples’ external perception and the way how they highlight certain aspects of their personality using clothing.”

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